Designer Physique was born when founder and bodybuilder Tony Sfeir created a product that catered towards his dietary intolerances and sensitivities. Interested in nutrition and fueling his body, Tony found the supplements targeted to bodybuilders contained lower quality additives and sweeteners. Tony travelled to several countries to source the best quality protein for himself, which is why we still source products based on where the best quality is made, such as getting our pea protein from Belgium and carob protein from Denmark. His vision was to create high quality products targeting a market who wanted to partake in supplementation but couldn’t due to their intolerances and was able to fulfil his vision and provide Australia with quality, natural supplements.

While continuing as a family owned and operated business, our product range continues to be free from genetically modified ingredients, artificial colours, flavours, sweeteners and fillers while continuing to cater to  the ever growing dietary needs of health conditions, intolerances, sensitivities and restricted diets such as vegetarianism and veganism.